Market Penetration: How To Enter  (and DOMINATE)  A New Market Even If You’re Completely Unknown.

I just came out from a business summit...

Someone just asked me...

'How to penetrate a new market?'.

I think it's a great question.

You see,penetrating a new market could sometimes be very, very tough and it’s even worse…

When you are competing against  industry 'goliath' when your price is higher their theirs, and when you do not even have their marketing budgets.

When your market is highly competitive

When you are completely new and know little to nothing about the market.

When your marketing budget is low.

Having what you think is the best market penetration strategy without this post might not get you the result you seek.

I have seen brands with what hey thought was the best market penetration strategy,put together by some known consulting firm, yet they failed.

The product couldn't  penetrate the market,infact they were eaten up alive by the 'giants'.

The truth is if you want to win and win big in any new market, you need to penetrate that market like a pro, and if you are able to do that effectively, you will dominate that market is no time.

Now, the Big quest now is, how?

Great question!

There are several ways to penetrate a new market, dominate and ‘stand out’ almost immediately.

 Our digital marketing agency  has helped several companies completely penetrate new markets and they dominated the market like a super hero.

So, let me share two market penetration strategies you can swipe and use immediately, I mean right now.


Let’s do it.

Your Promises.

How do you enter a new market by ‘your promises?’

It’s simple.

Take a look at the image below.

What is that person doing?

Make a promise.

The person is saying…

‘Look, if you buy my stuff, you’ll lose weight’.

The person is simply telling the fellow folks to buy her product if they want to look very hot. The product is being product as the solution to lose weight.


It’s one way to go but…

There’s a problem with that.

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I mean, there’s a BIG problem when all you do is screaming how great your product is.

Consumers don’t trust brands anymore.

A recent report by trinity mirror shows that consumers don’t trust 67% of brands ads and promises. So, screaming on top of your voice won't cut it.

Sure, you can still make some inroads (into your market) by screaming  ‘my stuff is the best’ or by screaming ‘if you buy my stuff, you will instantly get XYZ’.

However, you’ll be faced with a lot of problems.

Infact, that is what ALL your competitors are doing.

Your competitors are already screaming and shouting.

They’re doing what I call the ‘Oshodi mentality’, which means shouting and more shouts.

If you go to Oshodi bus stop (in Lagos, Nigeria) or any other major bus stop, you’d hear the bus men (conductors) screaming.

You will hear a lot of noise and even more noise.

You might even get lost in the noise.

So, when you are screaming ‘I am the best, buy from me’, that is exactly what you will be doing to your market.

While making your promises is a way to penetrate a new market, it comes with a lot of ‘downsides’.

Now, I’m going to share another strategy for getting entering a new market and dominating it, and even making BIG money.

This second strategy I’m going to share with you is responsible for taking a brand new Nigeria company from merely making N3.8 monthly in revenue to making 20 million per month in revenue within 18 months.

It is one of the strategies Tesla used to generate over N14 billion dollars in a 2weeks marketing campaigns.

Another company grew sales by over 900% as a result of using this strategy I'm going to share.

It's simple but extremely POWERFUL.

I think this particular strategy is way more powerful than others..

It’s what I call…

Distinctive Mechanism

I’m not sure how to explain that to you but let me tell you a quick short story.

A few years ago, a company called ReInvention Fitness wanted to go into the heavily crowded, highly competitive weight lost market, they did something superb.

The weight lost (or fitness market) is highly competitive.

If you’re not sure about what you’re doing, the big shark will swallow you.

So, what did ReInvention Fitness do?

They didn’t go into the market screaming…

‘we are the #1 fitness company. If you buy our product, you will instantly become fit’.

They already know that their competitors were doing exactly that.

So, what did they do?

They created a brand new program and named it…

Muscle Confusion.

What is Muscle Confusion?

Instead of saying ‘we will help you lose weight and gain a perfect shape that you’ll be so proud of your shape’, they said…

Muscle Confusion!

This singular act got them out from the rest crowd.

They grew their company to multi-million dollars, they dominate their market and they instantly became the #1 authority in their market,  that is the fitness space.

They got into that market and till today, they are constantly referenced.

So, how are you going to create your own ‘distinctive mechanism?’

How do you intend to get into a new market?

Let me know, leave your comment below.

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About the Author

Scalers Engine is regarded as one of the most respected authorities on engineering consistent, predictable & profitable customer acquisition & retention campaigns.

Johnson Emmanuel's agency, Havanzer, is behind most of the wildly successful marketing campaigns for some of the fastest-growing companies, and well know entrepreneurs, generating over $500M in revenue for his clients. He's the marketing expert other marketing experts go to when they need help with engineering predictable, profitable & scalable customer acquisition campaigns.

  • I want to dominate the weight loss market for mom by reviewing what works and what doesn’t work…like acting as a review agent for my customers who are interested in weight loss-not presenting my products

    • Johnson Emmanuel says:

      Joy, this is doable. So, what are you currently doing to penetrate your market?

  • Ebosetale Oriarewo says:

    Hello Johnson. Really very insightful article! I did learn something by reading this, and now I’m going to practice it on you.
    I am an editor to people who write contents/blog posts such as yourself, but instead of just promising you articles that would be easy to read, well refined and polished, I’m guaranteeing you high SEO ranking contents/articles.
    Just like you, I love what I do and I’m very good at it. I will love the opportunity to work with you, not just as your content/blog editor but as an SEO content/blog editor.

    • Johnson Emmanuel says:

      Thank you! Keep me posted.

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