Book Marketing: How To Write One Book, Sell 27,000+ copies and acquire over 400 high-paying customers

Today is a great day for you because, I'm going to show you some of my best book marketing strategies.

I hope you'll love it.

When I wrote my first book in 2011, I published it on Amazon and in less than 3hours...

I was named a ‘best-selling’ author in 5 categories.

I was very excited and I bragged about it to the high heavens but I was a broke best-selling author but guess what?

Till date, that book has NOT made me up to $400.

There are countless broke best sellers walking about the place, and there are people who teach you how to become a best selling author who are broke themselves.

So, if I had relied on that book to build my business back then, I would have been out of business.

So, when I was to released my latest book, I became wiser.

If you know anything about me, you know that I’m very, very, very big on strategy and execution.

I have had the privilege of helping known names in the industry launch their book successfully in the America market, and other places.

They did very well, so for my turn, I knew I had to do something  100X better.

Want to ensure you sell atleast 27,000 copies of your next book?

Great ambition but...

Let me share another story with you, it will set the tone for this post.

Till date, we've sold  27,000+ copies of my book, Passion to Dollars.

(Meanwhile, there's no reason why you shouldn't pickup a copy of Passion To Dollars, it's a fantastic book that will help you launch a million dollar business)

 Our goal is now 40K and I know, we will hit the 40,000 mark very, very quickly.

I’m currently working on a another post to show you exactly what I did, it’s going to be 6,000+ words but let me give you something to run with today...

Raise up your left hand if you are like this...

You have an Idea, may be you decided to write a book or develop a product/service and within 60days or less, the product is created.

You post it on your timeline, tell your mum and friends about it and you scream about the it for a month or two and after that, you stop talking about it.

The next thing that comes to your mind?

‘I need to create another product or write another book’.

DON’T DO IT!

Listen carefully...

I have been promoting PASSION TO DOLLARS for over a year now and I won’t stop yet.

​

Infact, I took a copy of the book over the weekend and I read it again, I was blown away.

As a side note, I need you to know that if your book or any product  isnt good enough, this book marketing strategy isn't going to work for you, and if it does, you're going to get into alot of troubles.

So, make sure that you have done a great job, make sure you book is awesomely outstanding.

Ok, let me go back to the story.

When i read my latest book again over the weekend, I said to myself, 'this book is pure gold'. 

I need to get it into more hands, I need to help more people with the book.

I mean, if you have a great product you think will help people, it is your duty to get it into their hands by all means.

Dont just write your book and promote it for a few weeks or months.

Promote it consistently for 1year and you’ll be shocked what will happen to your bottom-line.

When i say 'consistently', I mean every single day for 12 months.

I've spent alot of money running marketing campaigns to promote the book

Now, let this also sink inside you...

If you are writing a book, the first thing you want to do is to clearly define why you’re writing a book, and unfortunately, most people don’t do this.

For me, I wrote the book because I wanted to reach new markets,expand my authority and most importantly, sell a backend coaching program that is very, very expensive.

That was while i had to develop a well oiled book marketing system in place.

As a marketer myself, I developed a very holistic book marketing plan for my book.

There are several things I did but I will share one or two tips.

My goal was to sell 40,000 copies of the book in 6months or less, and have at least 600 people who bought the book to buy my coaching program, which is a high ticket offer.

Part of my book marketing plan was to reach out to pastors.

I have a huge relationship with a lot of pastors and pastoral associations.

I asked my PA to activate my contacts and luckily, it worked.

So, they invited me to come speak to their churches but my condition was that they’ll buy between 100 to 1,000 copies of my book depending on the size of the church.

The pastor or the church pays before I step out to their church because I wanted to avoid stories that touch.

It turns out that this strategy worked so well that one big church around Gbagada even bought 1,200 copies of the book, another BIG pastor in Portharcourt bought 2,000 copies.